Regional Marketing Senior Manager - Global Market Solutions
Sinclair is Hiring! Join Our Team as Regional Marketing Senior Manager, Global Market Solutions.
This role reports to the Head of Global Market Solutions
We are looking to hire 3 Senior Managers: one for EMEA, one for APAC and one for LATAM.
Location: is flexible across those 3 regions.
Role Overview:
The Regional Marketing Senior Manager is responsible for shaping regional marketing strategy and driving execution excellence across multiple markets, ensuring strong alignment with global priorities while enabling effective local adaptation.
This role requires a high level of strategic leadership, analytical rigor, and governance, with a strong focus on new product launches, portfolio strategy, and performance optimization across the region.
The ideal candidate will have:
8–12+ years of experience in regional or global marketing roles
Proven experience in new product launches and portfolio management
Experience managing multiple markets/regions
Background in healthcare, pharma, or medical aesthetics preferred
What You'll Be Doing:
1. Regional Strategy & Portfolio Management
Lead the development of regional marketing and portfolio strategies aligned with global objectives
Identify growth opportunities, market trends, and portfolio optimization priorities
Drive strategic investment decisions and resource allocation across markets
Partner with Medical Affairs and Digital Enablement teams to shape long-term brand and portfolio direction
2. Launch Excellence & Cross-Functional Collaboration
Work closely with the Strategy Launch Excellence team to plan and execute new product launches across the region
Ensure launch readiness across markets, including positioning, training, and execution plans
Drive consistency and excellence in go-to-market strategies and launch performance tracking
Monitor launch outcomes and continuously refine launch frameworks and best practices
3. Global Strategy Implementation & Localization
Ensure effective implementation of global strategies across all markets
Provide clear direction to country teams on localization of global campaigns and initiatives
Balance standardization with market-specific flexibility to maximize impact
Evaluate the effectiveness of local marketing strategies and recommend adjustments to improve performance
4. Performance Management, Data & Analytics
Lead regional performance tracking across revenue, ROI, market share, and campaign effectiveness
Assess market data and insights gathered from local teams, ensuring quality and relevance
Provide clear guidance on the level of granularity and analytical rigor required from country teams
Drive a data-driven culture, ensuring insights translate into actionable strategies
Identify performance gaps and implement optimization and continuous improvement plans
5. Medical Affairs & Digital Enablement Collaboration
Partner closely with Regional Medical Affairs to ensure alignment on scientific messaging, clinical education, and evidence-based marketing
Collaborate with Digital Enablement teams to enhance omnichannel engagement, digital campaigns, and customer experience
Integrate medical and digital strategies into holistic, impactful marketing plans
Ensure alignment between commercial, medical, and digital priorities across the region
6. KOL Strategy & Patient Profiling
Provide strategic guidance on KOL identification, development, and engagement across markets
Support the development of regional KOL networks and advocacy programs
Define and refine target patient profiles and segmentation strategies to optimize targeting and messaging
Ensure alignment between KOL strategy, patient insights, and overall brand positioning
7. Compliance & Governance
Ensure all marketing activities comply with regional legal, regulatory, and ethical standards
Provide oversight and guidance on promotional compliance and risk management
Partner with regulatory and legal teams to ensure alignment on claims, messaging, and materials
Maintain governance on brand consistency and execution standards
8. Leadership & Stakeholder Management
Lead and develop country marketing teams, elevating capabilities in strategy, execution, and analytics
Act as the key interface between global, regional, and local stakeholders
Drive strong cross-functional collaboration (sales, medical, regulatory, commercial)
Foster a culture of accountability, performance, and continuous improvement
About Sinclair
Founded in 1971, Sinclair is a global medical aesthetics organisation, that delivers an extensive product range. With an in-house commercial infrastructure, including manufacturing and a network of distributors in leading global markets, our products are sold in 55 countries worldwide.
This is a great time to join Sinclair as we continue to increase our product range and expand into new markets and territories.
Sinclair Values:
✅ Act with Integrity Consistently doing the right thing even when it’s the hard choice; 100% Compliance with all rules, standard operating procedures and guidelines
✅ Results-Driven Make a business impact in all you do, whether sales, efficiency, operational excellence; it should make a meaningful impact
✅ Innovation-Centered Redefining Aesthetics, we must be pioneering in how we do business; this can be in products, in service models, or strategy
✅ One Company, One Goal Working towards unified mission, we are all Sinclair and be seen by customers as one company in every way
What We're Looking For:
Strong strategic and portfolio thinking
Advanced analytical and data interpretation skills
Expertise in product launches and go-to-market strategy
Deep understanding of multi-market dynamics and localization
Strong knowledge of regulatory and compliance frameworks
Excellent leadership and stakeholder management skills
Success Metrics
Achievement of regional revenue and profitability targets
Success of new product launches and portfolio performance
Effectiveness of regional strategy and local market adaptation
Improvement in marketing ROI and investment efficiency
Quality and impact of data-driven insights and decision-making
Compliance adherence with zero critical regulatory issues
Capability uplift and performance of country marketing teams
We have a real focus on developing our people, and by fostering an entrepreneurial culture, we encourage flexibility, accountability and autonomy. The company is full of opportunity for those who wish to grasp it. Our people thrive on engagement, development and a varied workload. You will often be included in projects that require you to collaborate cross-functionally.
This is an exciting opportunity to join a successful company, with big ambitions for the future.
If this sounds like you and you meet the requirements, please apply, we would love to hear from you.
Please note if we receive a high volume of applications, we may close the role before the closing date noted.
By making this application you give consent for personal information to be used in automated decision-making processes relating to key job requirements which are stated in this ad.
Sinclair does not accept speculative or unsolicited CVs from Recruitment Agencies. Any unsolicited CVs received will be treated as property of Sinclair and Terms & Conditions associated with the use of such CVs will be considered null and void
- Division
- Commercial / Local Marketing
- Department
- Marketing
- Role
- Senior Marketing Manager
- Locations
- Sinclair Spain
- Employment type
- Full-time